Bet Smart Media Welcomes XE.com CEO Steven Dengler

Posted February 24, 2011

VICTORIA, British Columbia, Canada, February 24 — Local Victoria technology company, Bet Smart Media, welcomes prominent Canadian Internet entrepreneur and XE.com CEO, Steven Dengler, to the company. Mr. Dengler’s involvement with Bet Smart Media includes a private equity investment and a role as Director, with a start date currently being discussed by the two parties.

The move gives Bet Smart Media access to growth capital and a seasoned Canadian Internet executive who has dealt with similar scaling challenges as co-founder and CEO of XE.com during the site’s meteoric rise to become the world’s favorite currency site and the 360th most popular site on the Internet, as measured by third party rankings. The XE brand is now synonymous with currency and foreign exchange online, and the site ranks first in Google for many related strategic terms.

“My involvement in Bet Smart Media made sense on a number of levels,” comments Mr. Dengler. “Firstly, I like the business. Secondly, the business models have many similarities, and the technological challenges around sports data that Bet Smart Media deals with are on a similar scale with the currency data challenges we manage at XE. Plus, it’s great to support a healthy Canadian tech sector and early-stage investment community north of the border.”

Bet Smart Media’s offer of a directorship coincides with a private investment in the company. Terms of the investment are not available to the public at present. Investment proceeds will be used to continue developing and marketing sports statistics applications that align with the company’s vision of making sports data easy to use for everyone.

“We’re very excited to welcome Steve to the team,” said Jesse Learmonth, President and co-founder of Bet Smart Media. “His involvement comes at a time when Bet Smart Media is closing a number of B2B partnerships to distribute our software. Steve’s involvement has helped open a number of doors for us and we look forward to what his involvement means for our future.”

 

About Bet Smart Media Inc.
Bet Smart Media has been supplying innovative, technology-driven products and services to sports betting brands since 2010. Bet Smart Media’s proprietary technology maps current and historical statistics, scores, odds, and other information pertaining to live sporting events, and delivers visually engaging content that is used by sports bettors of all proficiencies whilst stimulating bets for partner sports betting brands.

About Steven Dengler & XE.com
Steven is the CEO and co-founder of XE.com Inc. Since its inception in 1993, XE.com has grown to become the world’s favorite currency site, consistently ranked as a top 400 site worldwide, and a top 100 site in a number of countries. Steven is an early-stage investor in a number of Canadian businesses. XE.com is based in Newmarket, Ontario.

For more information, visit http://www.betsmartmedia.com

 

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